Community Liaison/Admission Nurse-Ivy Creek Hospice Lake Martin

Position Overview:    Responsible for assisting Hospice Director in planning the Marketing of the Lake Martin Hospice and in the Admission of patients to the program; will maintain a positive public contact in the community; will expand referral source to positively impact Lake Martin Hospice’s census.

Qualifications:           

1. High School diploma or equivalent
2. Registered Nurse
3. Would prefer certification in hospice and palliative care
4. Would prefer at least 1 – 3 years’ experience in Hospice or 2 – 4 year marketing degree and/or equivalent combination of education and experience.
5. Must possess strong communication and presentation skills.

ESSENTIAL JOB DUTIES AND RESPONSIBLITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• All Lake Martin Hospice standards for marketing and admissions are met.
• Interviews prospective residents and records information to ascertain needs and qualifications are met.
• Maintains detailed customer database in order to stay in close contact with potential Lake Martin Hospice referrals.
• Maintains close contacts with physicians’ offices/hospitals/ALF/NH and other referral sources for potential Hospice referrals as needed.
• Work closely with your supervisor to establish new referral sources on a weekly basis.
• Establish strategic marketing plans to guide efforts in achieving Lake Martin Hospice census’s objectives.
• Ensure effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated guidelines.
• Effectively educates medical community regarding Lake Martin Hospice guidelines to gain appropriate referrals.
• Manages marketing operating budget to assure spending is at or below budgetary guidelines.
• Plans and oversees (with supervisors’ approval) advertising and promotional activities including print, online, electronic, media, and direct mail.
• Establishes and maintains a consistent Lake Martin Hospice image throughout the community and with promotional materials and special events held or sponsored by the Lake Martin Hospice.
• Oversees and evaluates marketing through research and adjusts marketing strategy to meet a changing market and competitive conditions. Monitors competitive services and marketing activities of other competitors in the area to assure the Lake Martin Hospice remains competitive in the community.
• Establishes and maintains relationships with industry influencers and key community and strategic partners. Serves as a liaison with outside agencies/referral sources to create goodwill for the Lake Martin Hospice and educate those outside agencies referral sources on Lake Martin Hospice’s services.
• Maintains confidentiality of all patients’ health information.
• Other duties as assigned and which may relate to field work in the care of Lake Martin Hospice patient’s, comfort, and happiness as assigned by your supervisor.
• Follow up on all referrals, admitting the referral as appropriate.  If unable to admit, provide appropriate documentation and give referral to be entered into the system as a non-admit.
• Performs other duties as assigned by the Administrator.
• Represents a caring, friendly and professional attitude to the patient/family or public that he/she has contact with.
• Follows established hospital policies and infection control program.
• Assumes responsibility for self-improvement by attendance at in-service classes, staff meetings and education related to personal growth and departmental needs.
• Participates in the on call rotation of the nursing staff and assists with day to day nursing activities as needed

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES:

• Ability to communicate and understand and carry out detailed oral and written instructions.
• Must be organized and detail oriented.
• Ability to walk and stand frequently.
• Interpersonal skills required to instruct patients and their families, as well as, professional interaction with a variety of hospital personnel.
• Knowledge of patient rights and responsibilities.
• Knowledge of Company’s services and availability.
• Knowledge of hospital policies and procedures, fire, safety, disaster plans and infection control policies.

WORKING CONDITIONS:

• May be exposed to all types of weather, including inclement weather, rain, etc
• Frequent telephone activity.
• Work requires standing and walking frequently.
• Work requires traveling throughout the county and surrounding counties for marketing purposes.
• Work may require listening and/or speaking with individuals and groups.
• Work is of medium physical demand, frequently requiring bending, lifting, stooping, stretching and walking (frequently means up to 75% of the time)
• Work requires hearing ability and visual acuity.
• Subject to a fast paced, high stressed routine.
• Possible bio-hazard exposure to communicable diseases.
• Minimal exposure to infectious disease while performing job related tasks.
• Minimal exposure to radiation while performing job related tasks.
• Frequently assigned to changing priorities.
• Normal patient care environment with little exposure to excessive noise, dust or temperature.
• May be subject to verbal abuse by patients and family.
• Personal protective equipment is provided by the hospital and available for protection of personnel.